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Challenge:
Construct a corporate image and brand capable of introducing a revolutionary
comparison shopping online marketplace for the automotive repair
and maintenance market. To then execute the delivery of that brand
across all externally facing mediums to provide a clean, professional
image of the company to stimulate initial customer interest and
generate third party support to validate the market opportunity
for raising the necessary venture financing to establish operations
and move the business forward.
Result:
Sol-stice' developed the name CompareRepair.com to convey the core
value proposition of comparison shopping to its markets while establishing
a polished, professional and legitimate corporate identity to help
this concept-stage business secure $850,000 in venture financing.
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