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Challenge:
Identify positioning options and develop marketing strategy and
approach to establish initial end-user sales within professional
sales executive segments, while leveraging momentum generated from
recently completed partnering efforts to bring first service offerings
online.
Result:
Sol-stice’ formulated general sales and marketing strategy
and crafted key messages and positioning statements and developed
focused marketing collateral to communicate the value of offerings
to increase commissions, increase prospect volume and to increase
efficiency through more effective prospect management features.
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