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Challenge:
Develop entire marketing platform consisting of: company name, corporate
image, branding platform, positioning strategy and multi-audience
web presence for new concept-stage student consulting marketplace.
Result:
Sol-stice’ constructed a wording play on the words consultant
and student, to develop the name Consultdents. In the name Consultdents,
Sol-stice was able to create an association-free brand platform
that was both easily rememberable by employers and students, suggestive
of the core value proposition and one that supported a relationship
built on innovative, cost effective solutions for today’s
budget constrained, resource requirements in targeted business segments.
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