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Challenge:
1) Refine and develop technology commercialization strategy for
revolutionary agricultural product and 2) to upgrade existing corporate
image and develop new corporate positioning strategy to establish
new level of company professionalism and viability as part of planned
path to market and to better associate leading product value propositions
to targeted markets.
Result:
Sol-stice’s development of the “economizing green agriculture”
positioning allowed EnviroTek to exploit an open niche within targeted
markets while allowing the company to better associate its innovative
and unique benefits to customers in a highly differentiated space
capable of appealing to broad cross sections of targeted markets.
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