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Challenge:
1) Identify and develop initial base of beta customers to use as
foundation for exploring proposed value offering of innovative collateral
management system concept, 2) to organize product development roadmap
to construct value-based product introduction strategy, 3) to orchestrate
brand development through marketing collateral, targeted media and
analyst relations and demonstration systems, and 4) to prepare company
for first round of institutional financing.
Result:
Sol-stice’ assisted Hall Closet in identifying core value
propositions stemming from beta arrangements with two leading publishers
of financial investment collateral, developed initial marketing
positioning and supporting sales support pieces and helped identify
sources of financing and an acquisition opportunity to accelerate
product availability.
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