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Challenge:
1) Reconstruct existing MXtras corporate brand to establish more
credible, professional image as basis for introduction of revolutionary
new dirt-bike transportation system for the professional and serious
recreational motocross market, and 2) to establish a energetic,
innovative marketing platform for future product introductions.
Result:
Sol-stice’ redeveloped MXtras corporate brand and established
a professional online presence to differentiate company and products
according to their innovativeness, while conforming to general industry
marketing conventions. Redesigned image provided needed upgrade
to broaden appeal of products and proved instrumental in obtaining
installed product endorsements from several professional circuit
riders.
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