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Challenge:
Develop and execute go-to-market strategy for introduction of new,
concept-stage company looking to create a sustainable and defensible
niche in the enterprise network management software market.
Result:
Sol-stice’ developed a go-to-market strategy that 1) validated
Router Solutions unique value proposition from direct customer feedback
from top-tier prospects, 2) incorporated direct input into ongoing
evolution of core offerings and product messaging and 3) established
a top down market introduction that built momentum and market buzz,
to accelerate sales cycles and to force third party media and analyst
support for the creation of an entirely new category owned by Router
Solutions – Downtime Management.
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